The Virtue of Pickup Artists

In a recent discussion on whether moral philosophy can be useful, redditor Minutenewt had the following to say:

Do you wish to get rich? Do you wish to obtain the best looking women? Do you wish to lead a life of indolence punctuated by greed and rapacity? Then no, moral philosophy will only hold you back.

I think this gets it backwards. In my experience, my most successful friends are also some of the kindest and most conscientious people I know. Meanwhile, my loser friends take flagrant short cuts, and seem willing to expend all their social capital on short-term gains.

That’s not a successful strategy for the 21st century economy, where reputation sticks, and automation is driving up the premia on humanity’s remaining comparative advantage: sociability. Likewise, in the mating market, women seem to value confidence and extroversion, not being an anti-social jerk contrary to popular wisdom.

Take the writer Neil Strauss as a case study. To be perfectly clear, Strauss is a bald, nerdy looking guy who, when he laughs, makes weird chortle noises through his nose. Nonetheless, he is also an expert “pickup artist,” and author of The Game.

Now, while The Game was destined to become a kind of bible for rapacious creeps, I think of Neil Strauss as being in some sense maximally virtuous. That is, he uses an applied understanding of human nature and a high degree of meta-rationality to calibrate virtuous behaviours (self control, discipline, courage) toward — at least one definition of — flourishing.

You may not like his aims, but in the abstract Strauss is simply an expert in human persuasion. He picks up women by using euvoluntary techniques that make the women in question want to pick up him:

If there was anything I’d learned, it’s that the man never chooses the woman. All he can do is give her an opportunity to choose him.

Ethical argumentation works on the same principal. As Hume showed, prescriptive rhetoric lacks access to an ultimate “moral ought” to give itself foundation. And yet, it still has sway over human action. This can only be because effective arguments hit on the right moral aesthetics, encouraging a shift in perspective and motivation.

As further evidence that Strauss is a virtue ethicist in disguise, in a recent interview on the Tim Ferriss Podcast he was asked to name the one book he loves so much that he gives copies away. His response: On the Shortness of Life by the infamous stoic Seneca the Younger. What does stoicism have to do with picking up women? Evidently, quite a lot.


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of Scarcity and Abundance

Abundance does not eliminate scarcity. Until we’ve licked the problem of scarce attention and limited time, each of us is bound by the hard constraints imposed by our wee mortal existences. 

Whether sacred, profane, or both, cultivating virtue is costly. The technology of rhetoric is to reduce these costs to the consumer. Aesop was the original Amazon, making virtue as easy as dozing off in mommy’s lap with a cautionary tale in your ear. Tale-weavers today continue in this tradition, mining storytelling tropes to sell modern rectitude, endlessly recycling pre-fab bits of cultural organs and connective tissue, all the while passing on hints about what the audience should avoid or aspire to.

“Do we need a new eudaimonia” is, I think, the wrong question to ask. A better question is, “what can we do as storytellers to help our audience make virtue less expensive?” I don’t think this cheapens virtue in a particularly perverse way, but I do acknowledge that this electronic abundance sure changes the relative prices. 

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